BORA Experience Platform
Innovative PXM by valantic with Pimcore
BORA is one of the best-known manufacturers of extractor systems and hobs. The products are characterised by high efficiency and outstanding design, making BORA the European market leader in the premium segment. With the aim of modernising its digital presence, BORA decided to relaunch its website with Pimcore to reflect its claim to be a perfect, aesthetic and forward-looking digital platform.
The challenge
Creating ONE system from lots of data, tools, storage locations, responsibilities and manual processes that offers the best possible user experience for both the company and its customers.
Consulting approach
Create data excellence and cross-channel experiences with Pimcore
Customer benefits and solution
Best performance and usability: a new digital presence, a central platform, modern data management, customized scrollytelling and emotionally appealing user experiences – in a trusting partnership with valantic
About BORA
BORA develops and produces innovative premium built-in kitchen appliances with impressive design standards. The mission: revolutionising the kitchen as a living space.
The product ranges and live experiences undergo ongoing development to ensure that BORA fans and customers can continue to enjoy the very best cooking experiences. BORA products are characterised by outstanding performance, simple cleaning and simple operation. Thanks to their timeless design, they fit perfectly into any kitchen, where they provide fresh air and a clear view.
BORA employs over 750 people worldwide, primarily at its sites in Raubling, Niederndorf and Sydney as well as in its flagship store in Herford and sells its products in more than 40 countries all over the world. The BORA company group is a multi-award-winning and attractive employer, whose products have received multiple internationally renowned design awards.
Copyright: BORA
The challenge
From choosing the Pimcore Enterprise Edition to integrating PIM, DAM and DXP, BORA had a clear mission: break down fragmented structures, eliminate redundant data and automate manual processes. One central idea was always at the forefront: PIM is technology. PXM means emotion.
So how not to manage only data, but to turn bora.com into an innovative and exciting new platform? The idea of the BORA Experience Plattform was born.
The vision
Data excellence and cross-channel experiences
BORA pursued an ambitious vision:
Excellent data quality as a foundation
Right from the start, the focus was on optimising and ensuring the quality of product data.
A cross-channel output approach
The seamless delivery of content and products across different channels ensures a consistent brand experience.
Clean product data in the PIM
The integration of linked documents adds a new dimension to personalised storytelling (such as scrollytelling) to present products in an emotional way.
The implementation
An integrated concept for data and experiences
As part of the website relaunch, a new digital presence was designed in close collaboration between BORA and valantic. The focus was not only on a modern design, but also on integrating all individual systems into a central product experience platform. This system combines product information management (PIM), digital asset management (DAM) and content management (CMS) – supplemented by interfaces to other internal systems such as event management and ERP.
In an initial review of the existing external systems, individual strategies were developed to either optimise them or connect them to Pimcore without errors. A joint roadmap, which was developed in an interdisciplinary workshop, formed the guideline for the initial go-live and for continuous optimisations. Two project timelines were pursued in parallel: in addition to supporting the current processes, strategic topics for the future were discussed, defined and prepared.
The agile approach made it possible to regularly define new focal points and flexibly adjust priorities. While valantic, as the responsible partner, took over the design of the new website in close coordination with BORA’s specialist departments, the creative and marketing teams provided active support in the areas of corporate design, individual design element adaptation, UX, and technical SEO.
At the heart of the project is the decision to set up the project as a PXM project in Pimcore – driven by the desire not only to manage data, but to shape it into an inspiring experience. The central system for PIM, DAM and CMS was expanded to include important interfaces to other internal systems. The front end was implemented entirely with Storybook, while BORA’s internal developers received intensive training in Pimcore and Storybook technologies so that they can drive further development independently in the future.
A particular highlight of the new version is the revised scrollytelling concept. Close collaboration between the creative and development teams enabled fast and clean implementation, giving the website a more modern look and feel and showcasing the individual products to their best advantage. In addition, the use of storytelling elements has improved usability, allowing visitors to navigate quickly and intuitively to the information they need.
While the first phase was successfully implemented and the launch was completed on schedule, the system was updated from Pimcore 10 to Pimcore 11 in the post-go-live phase. Future updates, enhancements – such as additional language versions – and minor adjustments will be carried out in a regular biweekly release cycle in close consultation with the customer.
The successes at a glance
BORA has achieved some impressive results with the new system and optimised website:
A central, flexible system for product and content data enables efficient management.
A uniform and consistent customer experience is guaranteed across all channels.
Manual maintenance and synchronisation efforts have been significantly reduced.
And what comes next?
BORA and valantic are optimistic about the future and already have exciting enhancements planned:
- Expansion towards Master Data Management 2.0 and Customer Data Platforms to tap further potential.
- Use of AI-supported content optimisation via Pimcore Co-Pilot to personalise content even more precisely.
- Real Product Experience – a scalable architecture ensures that a genuine product experience can be enjoyed at every touchpoint.
Copyright: BORA
Conclusion
With its new digital presence, central platform and tailor-made scrollytelling, BORA impressively demonstrates that modern data management and emotionally appealing user experiences go hand in hand. The close partnership with valantic has ensured that the requirements for design, performance and usability have been fully met – and in some cases even exceeded.
As a market leader and pioneer in the premium segment, BORA proves that it is not just about managing data, but about creating inspiring experiences – thanks to innovative technologies and a forward-looking strategy.
Product Experience Management
Learn how Product Experience Management (PXM) boosts satisfaction, drives engagement and delivers personalized shopping experiences.
valantic Pimcore Solutions
As a Pimcore Global Partner, valantic offers comprehensive Pimcore solutions that transform and streamline your business operations.
Latest Insights
Blog · March 21, 2025
Unlocking the Power of PXM and PIM: A Holistic Approach with Pimcore
Explore the synergy between Product Information Management (PIM) and Product Experience Management (PXM) in this blog. Discover how Pimcore’s open-source platform revolutionizes digital transformation by enhancing customer experiences, streamlining data management, and leveraging its global ecosystem for innovation and growth.
Unlocking the Power of PXM and PIM: A Holistic Approach with Pimcore
Blog · May 8, 2025
Pimcore Inspire 2025: Pimcore Homecoming – Back to the roots and off into the future
Pimcore Inspire 25 once again delivered with many useful insights, interesting talks and a clear path into the exciting future of Pimcore as the central PXM solution. As Pimcore Global Partner, we were on site to gather all relevant information, hold a PXM-related masterclass and get in touch with technology experts to discuss current developments.
Pimcore Inspire 2025: Pimcore Homecoming – Back to the roots and off into the futureYour Contact
Christoph Pschorn
Managing Director
valantic Division Customer Experience